Born from a simple running blog, we have evolved into a leading advisory firm supporting outdoor and sports brands in crafting their commercial strategy for the Scandinavian Markets. Our expertise lies in testing and developing products in the harsh weather conditions of North Sweden, and creating brand activation strategies to successfully introduce new products or establish a new brand in the Scandinavian markets.
Offering outdoor brands the opportunity to test and refine their products in challenging climate conditions, while also providing support to establish and expand their presence in the Scandinavian markets.
Join us on our journey around the world as we share our experiences and insights about different cultures, food, and landscapes. From the bustling streets of Tokyo to the serene beaches of Bali, we've got you covered!
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